From Macarons to More: A Bakery Reimagined
From Macarons to More: A Bakery Reimagined
Redesigning the logo, website, and brand identity for a small, family-run bakery that began as a passion project focused on macarons. Over time, the bakery expanded its offerings to include a wide range of baked goods, bespoke cakes, and savoury treats, requiring a refreshed visual identity that reflects its growth and artisanal roots.
Redesigning the logo, website, and brand identity for a small, family-run bakery that began as a passion project focused on macarons. Over time, the bakery expanded its offerings to include a wide range of baked goods, bespoke cakes, and savoury treats, requiring a refreshed visual identity that reflects its growth and artisanal roots.
Redesigning the Logo
Redesigning the Logo
As the business grew beyond its original focus on macarons, the owner initially added "Plus" to the name as a quick way to reflect the expanded offerings. While it served the purpose, it felt somewhat generic. We suggested a more thoughtful approach: replacing "Plus" with "and More" in a distinctive, expressive font that contrasts with the main name. This not only added personality but also clearly communicated the broader product range without seeming like an afterthought.
As the business grew beyond its original focus on macarons, the owner initially added "Plus" to the name as a quick way to reflect the expanded offerings. While it served the purpose, it felt somewhat generic. We suggested a more thoughtful approach: replacing "Plus" with "and More" in a distinctive, expressive font that contrasts with the main name. This not only added personality but also clearly communicated the broader product range without seeming like an afterthought.
The owner wanted the brand to convey a sense of elegance, sophistication, and high-end appeal. To bring that vision to life, we chose the Aboreto typeface, known for its refined look, and introduced subtle details like the established date and a reference to London. These elements added a touch of class and a nod to the brand’s heritage..
The owner wanted the brand to convey a sense of elegance, sophistication, and high-end appeal. To bring that vision to life, we chose the Aboreto typeface, known for its refined look, and introduced subtle details like the established date and a reference to London. These elements added a touch of class and a nod to the brand’s heritage..
The owner wanted the brand to convey a sense of elegance, sophistication, and high-end appeal. To bring that vision to life, we chose the Aboreto typeface, known for its refined look, and introduced subtle details like the established date and a reference to London. These elements added a touch of class and a nod to the brand’s heritage..
Before
After
Logo Usage
Logo Usage
The default color for the logo is a warm peach-gold, designed to be used primarily on a rich, dark chocolate brown background. Below are a few examples of how this color combination can be adapted for use on different background variations.
The default color for the logo is a warm peach-gold, designed to be used primarily on a rich, dark chocolate brown background. Below are a few examples of how this color combination can be adapted for use on different background variations.
The default color for the logo is a warm peach-gold, designed to be used primarily on a rich, dark chocolate brown background. Below are a few examples of how this color combination can be adapted for use on different background variations.
